Why Digital Business Isn’t Just a Phase

It has long been said that within business cash is king. In the 21st century, there is a new kid on the block; information. During the early 2000s when the word cloud meant water vapour and smartphones were in their infancy, it would be hard to comprehend the importance of connectivity in today’s world. Today organisations focus on their analytics of Big Data, which has taken an almost fundamental position in business development. Access to such information gives knowledge such as Return on Investment statistics (ROI), consumer insights, market performance, asset performance, organisational historical statistics etc. Today’s business information and analysis ultimately controls the king of the 20th century – cash.

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